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Who we are


In the year 2011 we founded the NEW CONCEPT Company with the aim of developing new markets for technology products and techno gadgets in the local scene - Uruguay - and the region. As traders of consumer electronics and avant gardé products, we import and distribute our own brands with a wide range of products made specifically for those who want to take a step forward in this fast growing business. Our catalogue not only includes novelty fashionable gadgets but also functional and smart products built to improve the professional‘s daily life.  


Today, with headquarters in Montevideo and Punta del Este, partner offices in Shenzhen (Cn) and Johannesburg (Za), strategic alliances in Asia and the US, New Concept Co trades world class products none-existent in the Uruguayan market. We are forward thinking importers. Our policy does not obey commodity prices but the added value within design and aesthetics of products that ultimately change our view of the world.

These companies already trust us:


The New Concept Store

bag LOGO Our Company Contact Info

New Concept Co. Ltda

Todos los derechos reservados

Joaquín Núñez 2908.

Montevideo, Uruguay.

[email protected]

Tel: +598 2710 8360

Representante KINGSONS

Kingsons integra diseño  y funcionalidad transformando la portabilidad de nuestra más importante herramienta en una expresión individual y vanguardista.

Somos representantes oficiales de la firma KINGSONS para SUDAMÉRICA.

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